Job Description

• Key Responsibilities:

  • Creator Acquisition & Relationship Management
    • Identify, engage, and onboard emerging and culturally relevant creators across multiple platforms in Malaysia  and the region.
    • Build and maintain strong, long-term relationships with creators, providing mentorship and guidance to help them grow their audience and content quality.
    • Lead initiatives to enhance creator engagement, including anniversary gifting, community events, workshops, and other creator-focused programs.

   

  • Campaign Strategy & Execution
    • Lead end-to-end campaign planning and execution with creators, including concept development, content review, and approvals.
    • Negotiate rates, contracts, and campaign deliverables to ensure smooth collaboration between creators and brands.
    • Collaborate with internal teams (marketing, client services, analytics) to ensure seamless execution of creator-related projects.

   

  • Performance Analysis & Insights
    • Track, analyze, and report on campaign performance and creator metrics, providing actionable insights to optimize strategies.
    • Drive data-informed recommendations to improve campaign outcomes, creator engagement, and overall program effectiveness.
    • Maintain and update creator management systems and databases for accurate reporting and forecasting.

• Role: Executive/Senior Executive Creator Partnerships
• Employment Type: Full time

Desired Candidate Profile

• Requirements:

  • 1-4 years of experience in multi-channel network (MCN), influencer marketing, social media marketing, project management, or related field.
  • Proven track record in managing creator relationships, influencer campaigns, or strategic partnerships.
  • Strong understanding of the digital media landscape and creator economy, including TikTok, Instagram, YouTube, Xiao Hong Shu, Lemon8, and other social platforms.
  • Excellent organizational, project management, and analytical skills; proficient in Slack, Google Workspace, Microsoft Suite, Monday.com, or similar tools.
  • Strong interpersonal and communication skills; comfortable working with international stakeholders.
  • Ability to manage multiple stakeholders, drive independent projects, and collaborate across cross-functional teams.
  • Empathetic, proactive, adaptable, and able to thrive in a fast-paced, evolving environment.
  • Advanced skills in Microsoft Excel, Word, G Suite tools, and presentation tools such as Keynote or PowerPoint.